“在心智模式中侵占一位词、创立差别的化的市场定位都并不是而是牌子成就 在路上的符号之四，牌子真切的目标值就在建设并主导型一位项目。”"To occupy a word in the mind and establish a differentiated positioning is just one of the signs of brand success.The real goal of a brand is to create and dominate a Category."